To help change savings behavior and actions toward better retirement outcomes
We seek to:
Create greater awareness about the need to save for retirement
Help individual savers understand how to personally take action
Underscore our commitment to helping millions of people create good retirement outcomes
The goal of Committed To Outcomes® is to publish and share educational messages that reflect the philosophy and purpose of companies in the retirement plan business. We strive to produce high-quality, brand-neutral videos, animations, infographics, email communications and social messaging that participating member firms can share freely with clients, referral partners and most importantly, plan participants.
As an industry, we tend to be comfortable writing and talking about plan design, tax savings and regulatory concerns, but we often don’t translate this effectively to why we’re here—to help millions of people reach their long term retirement income goals.
As a Committed To Outcomes® firm member, you may deploy all C2O creative assets in your marketing outreach via email, web, social and event campaigns.