As an industry, we tend to be comfortable writing and talking about plan design, tax savings and regulatory concerns, but we often don’t translate this effectively to why we’re here—to help millions of people reach their retirement goals. Committed To Outcomes® (C2O) members align on the core theme that drives business every day—a commitment to helping others succeed.
C2O is a creative collaboration of retirement industry professionals to share information and educational messages useful to millions of Americans saving for retirement through employee benefit plans. C2O member firms underwrite creative development of websites, videos, animations, banners, and interactive messages to help companies and participants take best advantage of their retirement plans.
Together we have the ability to produce and share more content than any single firm is likely to fund, prioritize and deliver. And every firm is able to leverage this effort as part of their own marketing outreach via email, web, social, and event campaigns.
Committed To Outcomes
is a work group and creative co-op to elevate messaging about the tax benefits and retirement savings opportunities our services support rather than focusing on the features, efficiency, costs and accuracy of these important services.
is to share our industry’s commitment to successful retirement outcomes through educational messages that encourage employees to learn more about the value of participating in employer-sponsored retirement plans.
As an industry, it’s time we focus our collective energies on how we help create better outcomes. We invite you to learn more about how to better demonstrate that you are Committed To Outcomes.