The goal of Committed To Outcomes® is publish and share educational messages that reflect the philosophy and purpose of companies in the retirement plan business. As an industry, we tend to be comfortable writing and talking about plan design, tax savings and regulatory concerns, but we often don't translate this effectively to why we’re here—to help millions of people reach their long term retirement income goals.
We often talk about features, efficiencies, liabilities and risks rather than aligning on benefits. The goal of Committed to Outcomes® is to produce high quality videos, animations, infographics, email communications and social messaging that participating members can share freely with clients, referral partners and most importantly, plan participants.
Committed To Outcomes® has three main goals:
» To create greater awareness about the need to save for retirement
» To help individual savers understand how to personally take action
» To underscore our commitment to helping millions of people create good retirement outcomes
Together, we have the ability to produce and share more content than any single firm is likely to fund, prioritize and deliver. And every firm is able to leverage this effort as part of their own marketing outreach via email, web, social and event campaigns.